The objective of this post is to shed some light on the many words that seem to be constantly popping up in adverts and labels for skincare products. Many of them, in our humble opinion, make no sense and are safe to ignore, whilst others are in fact quite important.



This word simply means that the product is meant to prevent the blockage of pores. It’s that simple. Why use this word instead of just saying that it cleans out your pores? Because it sounds fancy and scientifical. But it really is that simple. If you suffer from acne or have oily skin, you should look out for this word on the label of your skincare products.



“Nature-Inspired” Ingredients

Now this one really grinds our gears. This is the most BS buzzword we’ve ever heard. Anything can be nature-inspired. If I put one tiny little drop of lemon juice into a sea of paraben, preservatives, and chemicals I can call it nature-inspired. In fact, I don’t even need to go that far, I can be inspired by the wonderful nature around me to create the most deadly chemical ingredients and put them in a cream. Boom, nature-inspired. Lack of regulation in this aspect is very worrying.

nature-inspired moisturiser

Hyaluronic acid

This ingredient is currently all the rage in moisturizing products. Unlike the previous term though, its name actually makes sense. This substance can be found in the joints and eyes and its use in skincare is related to its capacity to hold water, thus moisturizing the skin. One gram of hyaluronic acid can hold up to 3 litres of water, which is truly impressive. This moisturizing property also has an effect in anti-ageing, as one of the key characteristics of young vs old skin is that it holds water more efficiently. This is one of those ingredients that has a bit of buzz to it, but, to be quite honest, it is justified.



This is actually a banned controlled in the European Union, and for good reason, since these are preservatives that should go nowhere close to your skin. There have been studies linking sun exposure whilst using paraben in the skin with increased skin damage and cancer

Safe to say we don’t use them in our products and never will.



This is basically another word for a moisturizer.

Organic Ingredients

The meaning of organic has some room for discussion, but generally, it means that no pesticides or chemicals are used in the growing process for the natural ingredients. The problem with this claim is that standards from country to country and growing procedures might be altered for the year that certification is tested and then be reverted to normal pesticide use after certification is granted.

In some cases, no certification is achieved, producers just slap that claim without even thinking about it, so be wary, a lot of time this is just a buzz word.

Firming or Lift creams

These are creams that promise to basically deliver the same effects as face-lifts. Mostly BS in our view, but there are some ingredients that can contribute to that feeling. Particularly ingredients with anti-oxidants, such as green tea and grapeseed. Retinol is also said to have a similar effect. In general, though, you should aim for a balanced skincare regime that includes moisturizing, cleaning, and exfoliating. Also, drink lots of water.


Broad Spectrum

This term is usually related to the sun protecting capabilities of a product. If it protects against both UVA and UVB rays. This term is relatively safe, as any SPF related claim is heavily regulated in most markets. That is the reason why we still don’t have a product of this kind in the market but plan to as soon as we can afford the research and development costs. This is definitely a claim to look for on the label.


And there you have it, a basic introduction to buzzwords in skincare. As a rule of thumb, if there are more than 10 ingredients or buzz words in the ingredientnt list that you are not familiar with, stay away from it. There are far more natural skincare products for men available in the market that are as effective or more.