Over here at FOLS, we’re sceptical of a lot of trends in the health and well-being space. Few fads really have the scientifical backing that they need to be seriously considered, yet they are taken as gospel. We don’t know anything about gluten-free hot yoga guru mumbo jumbo, we’ll leave that to JP, but, what we do know is how destructive stress can be.

Coming mostly from backgrounds in finance and business we have dealt with demanding clients, bosses, and co-workers and part of that was what motivated us to start this company: We want to give men the ability to look and feel relaxed and young in order to better deal with corporate life or just enjoy life a bit more. That’s why today we’re going to show you how your morning, and/or night routine can de-stress you and prepare you for the challenges of the day. This is based on resources we’ve compiled from the internet and direct outreach to some of the people we look up to.


Skincare Routine

As a men’s products brand, we will obviously be starting our guide with a skincare morning routine recommendation.

You might think that the only benefit of having a skin routine is to make you look better and stay healthy, but there is one major short-term benefit that is often overlooked. This is the mental benefits that a hassle-free routine can give you. By taking a few minutes of each morning to focus on just yourself and nothing else, you’re setting yourself up to have a great day.

Spending time on yourself (grooming, brushing your teeth, applying moisturizer, etc) leads to improved self-confidence. It’s as if you are telling yourself that your body is worth the time and money investment you’re putting into your routine.

Now on to specifics. If you want a quick and easy routine that will have a good impact in your life, we recommend two simple processes: Cleaning and Moisturising.


Shaving Men Routine


The first step to choosing a moisturizer is to determine your skin type. This shouldn’t too hard and in fact, by looking at the mirror you might be able to quickly determine if your skin is dry or oily. If you’re having issues determining your skin type, this guide might help you.

Over at FOLS, we are working on a moisturizer that suits a mixture of both types of skin, so if you want to be notified once we launch, sign up to our newsletter. We’ll even give you a launch day discount and some free goodies.

To use a moisturizer, simply apply it to your face and rub it until the skin absorbs it.

If you live in a sunny region, we recommend getting a moisturizer that also has an SPF of at least 20, to diminish the risk of rosacea and protect your skin from ageing.

Loads of successful people with public-facing roles have adopted this habit of moisturizing daily. Brad Lande, who heads Birchbox, uses a face oil, whilst Chris Salgado, CEO of Khiels goes for a cream, with the addition of a toner and an eye treatment to hide the eye bags and project a more professional image.



Cleaning out your pores will allow your skin to regenerate faster and will also encourage beard growth.

You can use a fancy cleaner with active ingredients, or you can simply take a soap and clean your face with it. There are benefits and disadvantages for each, but we tend to recommend the use of a good soap.


This is all you need to do to ensure that your face stays presentable and fresh. It will give you health benefits both in the short and long run, and it will also make you look and smell better.

To stay in the know about high-performing skin care products for male professionals, sign up to our newsletter and we will keep you posted.


Mental Routine

Now that you’ve taken care of your first point of contact with people- your face, it’s time to work on your mind.

If you had asked any of us what our thoughts on meditation were a few years ago, we might have laughed in your face. However, after trying it out ourselves, we have slowly but surely changed our minds.

Meditation is the equivalent to working out for the brain. By focusing on one (or none) stimuli at a time, your brain becomes better at focusing, which will undoubtedly help you be the sharpest person at the 11th hour of those never-ending meetings.

You don’t even need much time, as we mentioned before you can achieve a state of flow in menial tasks like your skin routine, brushing your teeth, eating breakfast.

We highly suggest using the Headspace on your smartphone and doing their 10-minute programs.

Countless CEO’s have admitted to having a meditation morning routine, including Twitter CEO Jack Dorsey, Ray Dalio, the famous hedge fund manager, Rick Rubin, legendary producer, and even Rupert Murdoch.

Men Shaving Morning Routine

Food Routine

As the old saying goes: “You are what you eat”. That has been argued to be literally the case as food has been identified as a major contributor to healthy skin.

In this area, you will find a lot of unfounded and contradicting advice. As such, we won’t be giving you dietary advice, instead we will tell you of little hacks that highly successful people use.

Squeezing Lemons

You can’t go wrong with a glass of warm water and fresh squeezed lemons. Some people add honey to take out a bit of the edge, but we recommend against it, cutting out sugars is a great way to improve your brain’s resilience.

This is a great morning drink as it helps flush out the bad stuff, makes you more alert and gives your immune system a boost.

Lemon Water Men Mourning Routine

Fruits and Vegetables

You have to start thinking of food as fuel for the brain. Giving your brain fruits and vegetables will enhance brain performance and help improve your mood. If you don’t have time to eat a lot of them, take a multi-vitamin supplement.


Alternatively, fasting is also a popular tactic for many successful businessmen. Phil Libin, CEO of Evernote is one of such fans. He claims that the benefits of fasting are not limited to your body, but that it also affects your brain, making you sharper.



There is a whole community based around taking supplements to enhance brain performance. Composed mostly of programmers and Silicon Valley startup bros, this community is pretty out there, with some members going as far as taking small doses of LSD in the morning every few days. If you would rather not see pink elephants during your meetings, we recommend giving piracetam a go, or signing up to one of the several nootropics monthly subscription services. Dave Asprey “The bulletproof executive”, is one of the many tech ceos’s who take nootropics.


Exercise Routine

It’s a well-known fact that exercise promotes blood circulation to the brain. This is turn helps clear the “brain fog” you often feel in the morning, especially if you weren’t able to catch much sleep.

Static Exercises

Static exercises like the plank and sideway plank have been shown to provide most benefits. If you’re interested in taking it to another level, you should definitely check out the callisthenics movement. One big proponent of this workout is Straus Zelnick, CEO of Take-two interactive, who has developed a workout called the v-shape.


There is also the cardio school of thought. Once again, Twitter’s Jack Dorsey is included in this category.

And there you have it, folks. We hope this information will help you look at your routines and will motivate you to start tackling your days right.

If you have any suggestions for rituals you follow, let us know in the comment box below.